Online sales shines over festive season
HONG KONG, Dec 31, 2019 - (ACN Newswire) - Led by online purchases, global festive sales over the last two months have been positive in general, according to a worldwide study of year-end sales released today by the Hong Kong Trade Development Council (HKTDC). The report consolidated feedback and observations from the HKTDC's global offices regarding the retail sector to analyse the year-end sales performance in Hong Kong's major export destinations, including both traditional and emerging markets. It serves as a bellwether of consumer demand in specific markets and regional economies that can help local small and medium-sized enterprises (SMEs) develop a more focused sales strategy for the coming year. HKTDC Economist Doris Fung said that retail sales over the festive period show that online shopping is an increasingly popular phenomenon globally. "E-commerce performed particularly well over the past two months, starting from Single's Day and Thanksgiving and run