Alloy.ai and LiftLab Form Strategic Alliance to Deliver Real-Time, SKU-Level Marketing ROI Insights
SAN FRANCISCO, CA – 19/02/2026 – ( SeaPRwire ) – As consumer brands face mounting pressure to justify marketing spend with measurable business outcomes, two data-driven platforms are joining forces to close one of the industry’s most persistent visibility gaps. Alloy.ai and LiftLab have announced a strategic partnership designed to give brands a unified, real-time understanding of how advertising investments translate into both e-commerce and in-store sales performance. For years, brands operating across wholesale and direct-to-consumer channels have struggled to connect paid media investments with actual retail outcomes—particularly at the store and SKU level. The newly formed partnership addresses this disconnect by combining real-time retail point-of-sale (POS) data with advanced full-funnel media measurement capabilities. The result is a consolidated performance view that ties marketing spend directly to incremental return on ad spend (ROAS) across retailers, products, and indivi...