Why Chasing New Customers Is a Quiet Business Killer
By: Christian Brooks – SeaPRwire – Most businesses still treat customer acquisition as the main scoreboard. They pour money into ads, funnels, and launch campaigns while the people who already paid them once sit ignored. That is the real growth trap. Javier Burillo Azcárraga has spent decades watching this pattern destroy value. He argues the companies that last are not the ones that pull in the most new faces. They are the ones that make enough people decide to come back. Burillo’s view comes from hard experience, not theory. He started at The Ritz in Acapulco in entry-level jobs and worked up to General Manager. That path taught him every role shapes the guest’s memory. Guests rarely recall every detail of a stay. They remember how the place made them feel. He later built Las Ventanas al Paraíso with one clear aim: every guest should leave feeling the experience was personal and considered. The property earned Condé Nast Traveler’s top boutique resort ranking for thre...