Topsort Launches In-Store Ads to Bridge Physical and Digital Retail Media
PALO ALTO, CA – 06/05/2026 – ( SeaPRwire ) – As retail media networks continue to extend beyond e-commerce platforms into physical environments, companies are seeking scalable solutions to integrate in-store advertising into their broader media strategies. Addressing this shift, Topsort has introduced a new offering designed to unify digital and physical retail media operations within a single workflow. The company announced the launch of In-Store Ads, a self-service advertising format that enables retailers and marketplaces to activate, manage, and measure campaigns on physical store screens using the same infrastructure already deployed for onsite digital advertising. The initiative reflects a broader industry move toward omnichannel retail media, where advertisers expect consistent tools and performance visibility across all consumer touchpoints. In-store advertising has long been recognized as a high-value channel due to its proximity to purchase decisions. However, i...