Sales Reps Still Spend 71% of Their Week on Busywork—SurveySparrow Just Bet an Entire CRM on Fixing That
By: Alex Mercer – SeaPRwire – Most sales reps still lose the majority of their week to everything except selling. The number has barely moved for years. Roughly 29 percent of the week goes to actual selling. The other 71 percent disappears into admin, data entry, and preparation. New tools keep arriving. The split stays the same. That is the core frustration SurveySparrow is now trying to attack with SparrowCRM. On September 3, 2026 the company announced SparrowCRM, an AI-native agentic CRM built for revenue teams. SurveySparrow already serves more than 10,000 businesses across 149 countries. It launched ThriveSparrow, an employee experience platform, two years earlier. In 2025 it added SparrowDesk, an AI-first customer support platform. SparrowCRM is the next piece, aimed at sales and revenue. The CRM market itself is large: about 80 billion dollars in 2025 and projected to reach roughly 160 billion dollars by the early 2030s. The company positions SparrowCRM as a system...