Innovation at a Crossroads: Global C-Suite Leaders Bet on AI to Reignite Growth
LONDON, UK – 04/03/2026 – ( SeaPRwire ) – A growing number of global enterprises are placing innovation at the center of their long-term growth agendas—but new research suggests that ambition alone may not be enough. A joint study conducted by Ipsos, Alchemy-Rx and Market Logic, titled Innovation Reignited: C-Suite Insights on the State of Innovation , reveals a widening gap between executive expectations for innovation-led growth and the operational realities that threaten to slow progress. The survey of C-suite executives finds that 82% of companies expect innovation to serve as a primary driver of growth strategy. However, only one-third of respondents (33%) believe innovation initiatives will contribute more than 20% of total revenue within the next three years. This cautious outlook reflects broader concerns about execution effectiveness, particularly as fewer than 75% of innovation launches reportedly achieve all their stated objectives. Customer Understanding Remains a Critic...