Working-Class Cans at a Trade Show: Crude Energy’s Real Play
By: Robert Sterling – SeaPRwire – Most beverage brands chase gyms and influencers. Crude Energy is walking into ECRM with a different target. The company wants the people who actually keep the lights on and the trucks moving. That positioning is either a genuine gap in the market or just another story. The trade show will show which one it is. Official line is straightforward. Crude Energy Beverages will be at the ECRM Vitamin, Weight Management & Sports Nutrition Session from September 14 to 17 in Palm Beach Gardens, Florida. The lineup on the table includes energy drinks, flavored teas and Crude Brew Coffee. President Cory Yeik says the brand was built for workers on long shifts in oil and gas, construction, trucking, farming, welding, mechanics and the skilled trades. CEO Kimberley Johnson adds that the working class is a huge part of the country yet few beverage brands are built specifically around them. The slogan is simple: What Fuels You? Behind the products s...