Marketing Beyond Keywords: Tamar Toledano on Intent, AI, and the Road to 2026
SAN FRANCISCO, CA – 29/12/2025 – (SeaPRwire) – As digital channels fragment and consumer behavior becomes increasingly complex, marketers are being forced to rethink long-standing playbooks. Approaches that once relied on keyword dominance and linear funnels are no longer sufficient in an ecosystem shaped by generative AI, social discovery, and personalized experiences. Marketing strategist Tamar Toledano argues that future growth will depend on a fundamental shift toward intent-driven strategy and connected customer journeys.
Toledano notes that modern marketing success is less about visibility at scale and more about relevance in context. With AI summarizing information, social platforms influencing purchase decisions, and short-form video accelerating discovery, brands must align messaging with what audiences are actually trying to accomplish in the moment.
“Discovery no longer happens in a single place,” Toledano explained. “Consumers move fluidly across platforms, and brands need to meet them with experiences that feel purposeful, consistent, and human.”
Based in San Francisco, Tamar Toledano brings more than ten years of experience in marketing strategy. She began her career within a multinational corporation, where she developed expertise in brand positioning, analytics, and campaign execution. After a decade in the corporate environment, she transitioned into consulting to work more directly with organizations navigating growth and change.
Today, through her consultancy, Toledano advises both early-stage startups and established companies. Her work focuses on helping organizations clarify their value proposition, align marketing with customer intent, and build long-term relevance rather than chasing short-term performance metrics.
From Keywords to Customer Intent
Traditional digital marketing models were built on predictable search behavior and keyword optimization. According to Toledano, that model has been disrupted. Generative AI now curates information, social platforms surface content algorithmically, and purchasing decisions often form before a user ever conducts a traditional search.
“Intent has replaced volume as the most important signal,” said Toledano. “Understanding motivation and context is what allows brands to be genuinely useful.”
An intent-first approach requires deeper listening, stronger insight into customer needs, and content that supports each stage of the journey. Messaging must be timely, relevant, and aligned with real-world behavior.
AI as an Enabler, Not a Substitute
While artificial intelligence is often positioned as a content engine, Toledano emphasizes its role as a strategic support tool. Used responsibly, AI can surface behavioral patterns, enable personalization, and help teams respond quickly to shifting signals. However, she cautions against over-automation.
“AI should enhance human judgment, not replace it,” she said. “When brands lose authenticity, they lose trust.”
Ethical use of AI, thoughtful storytelling, and clear brand values remain critical for sustaining long-term relationships with audiences.
Social Platforms Redefine Discovery
Toledano also highlights the growing role of social platforms as primary discovery channels. Short-form video and creator-driven content often shape perception well before a customer engages with a brand directly.
“Social platforms have become discovery engines,” she noted. “They influence awareness, trust, and conversion in a matter of seconds.”
As a result, brands must adopt a storyteller mindset, focusing on education, inspiration, and emotional connection rather than interruption.
Connected Experiences as a Competitive Advantage
With customers moving seamlessly between platforms, disconnected messaging creates friction. Toledano believes that success lies in designing experiences that feel cohesive across social, search, email, and emerging AI-driven touchpoints.
“Being present everywhere is not enough,” she said. “The experience must feel intentional and connected.”
Looking ahead to 2026, Toledano advises marketers to stay grounded amid rapid technological change. While tools and platforms will evolve, the core principle remains constant: meaningful growth comes from genuinely helping audiences.
Through her consulting work, Tamar Toledano continues to guide organizations toward strategies built on clarity, trust, and relevance—qualities she believes will define marketing success in the years ahead.
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