Alloy.ai and LiftLab Form Strategic Alliance to Deliver Real-Time, SKU-Level Marketing ROI Insights

SAN FRANCISCO, CA – 19/02/2026 – (SeaPRwire) – As consumer brands face mounting pressure to justify marketing spend with measurable business outcomes, two data-driven platforms are joining forces to close one of the industry’s most persistent visibility gaps. Alloy.ai and LiftLab have announced a strategic partnership designed to give brands a unified, real-time understanding of how advertising investments translate into both e-commerce and in-store sales performance.

For years, brands operating across wholesale and direct-to-consumer channels have struggled to connect paid media investments with actual retail outcomes—particularly at the store and SKU level. The newly formed partnership addresses this disconnect by combining real-time retail point-of-sale (POS) data with advanced full-funnel media measurement capabilities. The result is a consolidated performance view that ties marketing spend directly to incremental return on ad spend (ROAS) across retailers, products, and individual locations.

Through the collaboration, Alloy.ai aggregates, standardizes, and delivers item- and store-level retail POS data from hundreds of retail partners nationwide. This harmonized data stream is automatically integrated into LiftLab’s measurement framework, where it is analyzed alongside a brand’s complete marketing mix, including digital, television, radio, print, and retail or trade activation efforts.

By unifying these datasets, brands gain visibility into how advertising influences purchasing behavior across both online and brick-and-mortar environments. The approach reflects the reality of modern consumer journeys, where discovery may occur through one channel and purchase through another.

According to company leadership, the partnership is designed to help brands move beyond fragmented attribution models. By aligning marketing data with verified retail outcomes, brands can assess performance with greater precision and identify incremental revenue opportunities across their full business ecosystem.

Alloy.ai is built specifically to support consumer goods companies in improving sales performance, streamlining operations, and addressing complex supply chain challenges. The platform ingests point-of-sale data from hundreds of retailers, e-commerce partners, distributors, and enterprise resource planning (ERP) systems. Using AI-driven insights, brands can integrate normalized, real-time data into analytics platforms, planning tools, and data warehouses. Companies leveraging Alloy.ai have reported measurable improvements, including reductions in out-of-stocks and meaningful bottom-line impact.

LiftLab provides enterprise and high-growth brands with advanced media measurement solutions designed to unlock underutilized value within marketing budgets. Its proprietary Trust Engine consolidates attribution data, experimentation results, and industry benchmarks into a unified decision-making system. The platform supports marketers in evaluating performance across both direct-to-consumer and wholesale channels, delivering end-to-end clarity across the full marketing funnel.

With increasing complexity in retail distribution and advertising channels, the partnership between Alloy.ai and LiftLab represents a coordinated effort to equip brands with clearer, more actionable intelligence. By linking marketing investments directly to verified retail performance in real time, the companies aim to help consumer brands make more confident, data-driven decisions in an increasingly competitive marketplace.

source https://newsroom.seaprwire.com/technologies/alloy-ai-and-liftlab-form-strategic-alliance-to-deliver-real-time-sku-level-marketing-roi-insights/