SeaPRwire Report: Online Auctions See Increased Demand in Europe
Paris, France – SeaPRwire ( https://www.seaprwire.com ) has published a new analysis on the rapid growth of online art auctions and digital collectibles sales across Europe as preferences shift towards greater convenience, accessibility and personalization. Citing data from over 50 recent auctions analyzed, the adoption of online channels to conduct bids and purchases of expensive fine art has grown over 30% annually since 2018 – accelerating further since the pandemic. Younger millennial collectors in particular actively seek digital-first buying experiences according to James Scott, Chief Strategy Officer at SeaPRwire. “Having grown up on eCommerce, newer art buyers increasingly expect omnichannel sales capabilities combining accessibility of web and romance of physical events.” Most leading European auction houses have rolled out virtual auction options supplementing their marquee live sales in response. Global players Phillips, Christie’s and Sotheby’s now enable viewers to wat...