Boosting Brand Awareness: How SeaPRwire Supports Forex Trading Platforms in Reaching Investors
Singapore – SeaPRwire, the leading press release distribution platform in APAC, has introduced a new Media-Empower-Pack as part of its Branding-Insight Program tailored to help forex brokerages and trading platforms expand their media visibility and accelerate user acquisition goals.
The package provides an all-in-one media relations toolkit for forex brands including distributing press releases to top financial publications, building targeted media lists, personalizing outreach and tracking ROI – all from one intuitive dashboard.
Over the past year, SeaPRwire has shown a strong track record of success for forex trading platforms in earning high-authority coverage and improving business KPIs through its integrated earned media solutions.
Earning Targeted Finance Sector Exposure
According to James Scott, Chief Strategy Officer of SeaPRwire, forex companies can especially benefit from amplifying press announcements and company news to relevant reporters in the finance trade media. Distributing press releases directly into the inboxes of fintech journalists allows forex trading platforms to rapidly grow brand awareness and establish thought leadership.
In one case study, SeaPRwire helped FP Markets secure over 100 features in 8 months – including Tier 1 outlets like Reuters, Bloomberg and Yahoo Finance – dramatically improving domain authority and search visibility. Another forex brokerage achieved 1.2 million annual web visits, 5000+ new site registrations and $18 million in transaction volume from an earned media strategy focused on high-authority finance and business outlets over a 6 month period.
Building Credibility for Emerging Forex trading platforms
For newer forex brands aiming to compete against established players, Scott emphasizes that media traction is key to building consumer trust and confidence quickly. This influences sign-up rates significantly as investors look for social signals like press coverage to assess legitimacy before sharing personal data or deposits.
“Getting validated by trusted finance publications helps portray reliability and technical competency from a third-party perspective – the type of social proof that appeals to investors evaluating platforms,” Scott explains.
Through SeaPRwire’s geo-targeted distribution and localized media list building capabilities, forex startups can match releases and pitching to the regions and languages of their priority user bases for better contextual relevance. This ensures messages resonate in-market. Advanced monitoring also enables teams to track pick-up by country and calibrate efforts accordingly.
Forex trading platforms Empowered with Complete Media Toolkit
- SeaPRwire’s Media-Empower-Pack takes integrated media relations to the next level by combining:
- Global press release distribution in 17 languages to over 8,000 media contacts
- Media list building for financial publications with adjustable geo-targeting
- Continually updated individual journalist contacts for personalized pitches
- Impact tracking across print, online, broadcast and social media
- User-friendly AI dashboards for monitoring and analytics
“We understand forex brands require go-to-market solutions that merge speed and precision. Our tech-enabled offerings provide that edge,” Scott asserts.
Harness SeaPRwire’s Media Machine to Accelerate Platform Growth
As competition intensifies between forex brokers, SeaPRwire presents the opportunity to cost-efficiently increase visibility, credibility and user growth through advanced earned media strategies. No longer reliant on purely paid channels, forex companies can tap into qualified audiences and tier-1 business outlets at scale.
“Our Media-Empower-Pack arms forex companies with the complete toolkit to punch above their weight class. It’s about securing top-notch coverage, improving SEO and accelerating acquisition – all in a simplified platform purpose-built for today’s media terrain,” Scott concludes.
Discover more about SeaPRwire’s integrated media relations solutions for forex trading platforms at www.SeaPRwire.com.
Accelerating Milestones for Leading Asia Forex Broker through Targeted Release Distribution
As evidence of SeaPRwire’s forex media relations impact, one major Asia-based brokerage turned to the company’s solutions after suffering from limited visibility despite years in business. With a seasoned leadership team and multiple international licenses, they possessed the operational maturity to rapidly scale, yet lacked brand awareness regionally.
By coordinating announcements revealing key business developments – such as added currency pairs, lowered commissions, compliance updates, educational portal launch and localized payment methods – SeaPRwire provided ongoing reasons for journalists to cover the organization. This cultivated organic ambassadorship from reputable finance outlets.
In addition to forex vertical media, horizontal fintech and startup trades were targeted given the priority to grow consumer familiarity as a digital-first platform. After assessing past unsuccessful outreach, it became clear reporters required more meaningful or exclusive angles before committing coverage. SeaPRwire addressed this through in-depth industry data, commentary from top company executives, and profiling emerging customer trends.
The stream of timely releases resulted in over 80 media features within 5 months – putting the brokerage in front of relevant investors – combined with the brand assets needed to expedite sales cycles. What’s more, the content generated offered collateral for social media, email nurture streams and paid promotion.
With this momentum, the company filled its strategic communications pipeline with announcements to sustain traction and accelerate initiatives – notably around partnerships, awards, CSR, thought leadership and geographic progress. Within 10 months, website traffic rose over 550%, registered users over 100%, deposit volume near 200%, and the brand entered 7 new Tier 1 markets across APAC and EMEA – leveraging media visibility to prepare launch success.
Reflecting on the fast-track growth in metrics, the platform’s Founder & CEO Victor Lee shares, “Thanks to SeaPRwire’s financial media influence, our company has progressed 5 years within 10 months. The recognition from respected outlets proved immensely persuasive to scale our community, while boosting search and sharing presence to stand out against big name incumbents in competitive environments.”
Forex trading platforms Find Their Voice with Media-Empower-Pack
While forex brands may feel equity offerings like pricing and technology provide adequate competitive separation, Scott explains investment decisions rely even more heavily on emotional factors and credibility rooted in public perception. “There needs to be an underlying level of trust and comfort for new traders to choose a previously unfamiliar company handling their money and investments,” he says.
SeaPRwire unlocks exposure with reporters covering forex – who prospective customers already turn to daily for insights on the category’s latest developments, innovations and options. Platforms can thereby cut through the promotional noise as journalists directly endorse their capabilities to investing subscribers and followers.
Scott continues, “Becoming a go-to industry expert for trade reporters lays the foundation. But it requires conveying value beyond product features, and embracing business challenges to differentiate why your model may better serve traders.” This contrast also permits easier commentary exclusives that motivate pick-up.
For emerging platforms struggling to enter the awareness bubble despite comparably robust infrastructure, SeaPRwire alleviates those customer acquisition hurdles through higher perceived validity.
As forex brands weigh their growth workflows, media relations emerge as the layer complementing rather than competing with paid strategies – a brand lift that converts and retains better post-signup when backed by editorial stamps.
FP Markets CFO Peter Wong explains, “We feel SeaPRwire greatly accelerated user trust through Reuters and Bloomberg coverage – portraying global competence. But it equally became cost-efficient client acquisition at scale, delivering higher conversions from our referrer traffic.” This exemplifies the customer funnel flywheel set in motion from brand building newswires.
Forex Brand Benefits of Media-Empower-Pack:
- Targeted Distribution: Geo-focused financial press release distribution to relevant global tier 1 and vertical outlets
- Preferential Placement: Boost online visibility and on-site positioning with editorially formatted articles
- Context Alignment: Ensure forex-related announcements achieve proper industry framing
- Message Amplification: Expand reach and impressions via print, online, broadcasts and multimedia
- Business Leads: Featured contact details and calls to action to activate engagement
- Investor Signals: Establish legitimacy and gain share of voice to influence sign up decisions
- Referral Development: Earned editorial links drive direct referral traffic and keep audiences on site longer
- Competitor Contrast: Proactive media pitching showcases unique strengths not necessarily visible to investors evaluating options
- Thought Leadership: Position executives as go-to experts for commentary on financial market conditions
- Organic SEO: Increase search visibility and indexing to surface content when investors proactively look
- Sales Collateral: Reuse media wins across advertising, email campaigns, social promotion and partnerships
- Product Foreshadowing: Strategically tease upcoming offerings to prime user signups in advance of launch
Scott concludes, “SeaPRwire lets forex brands take control of their media narratives – leaning into developments, milestones and differentiators that set companies apart. Trading platforms can evolve from passive spectator to active contributor recognized as progress leaders moving the wider finance conversation forward with reporters.”
Harness the Media Machine Driving Forex Platform Success
As competition intensifies between forex brokers, SeaPRwire presents the opportunity to cost-efficiently increase visibility, credibility and user growth through advanced earned media strategies built for today’s digital-first landscape.
Discover more about SeaPRwire’s Media-Empower-Pack and integrated solutions tailored for forex companies’ unique go-to-market hurdles at www.SeaPRwire.com.
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire distribution services to media relations and marketing communications professionals. SeaPRwire’s platform allows clients to identify key factors of their press releases and measure meaningful impact. It has a strong media network in Southeast Asia, indexing news from thousands of worldwide sources. SeaPRwire’s media network support multi-lingual press release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian, Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://seaprwire.blogspot.com/2023/12/boosting-brand-awareness-how-seaprwire.html
source https://newsroom.seaprwire.com/consumer-related/boosting-brand-awareness-how-seaprwire-supports-forex-trading-platforms-in-reaching-investors/