Hardee’s Takes #1 in Chatmeter’s 2025 QSR Reputation Rankings as Customer Expectations for Quality and Service Reach a Boiling Point
SAN DIEGO, CA – 02/11/2025 – ( SeaPRwire ) – A new study by Chatmeter , the industry leader in multi-location intelligence and customer sentiment analytics, reveals a sobering reality for the fast-food world: despite billions spent on promotions and limited-time offers, customers are growing increasingly disillusioned with their favorite quick-serve restaurants (QSRs). The company’s 2025 QSR Reputation Ranking , released today, evaluated more than 300,000 customer reviews across 26 leading QSR brands in the United States, focusing on three core pillars— food quality, service, and value . This year, Hardee’s emerged as the overall winner, dethroning last year’s leader Chick-fil-A , which now ranks second. Firehouse Subs secured third place, while Little Caesars led the category for value, and Hardee’s topped the food quality segment. Yet, the broader industry findings paint a troubling picture. Chatmeter’s CEO, John Mazur , noted that “fast-food brands are chasing viral marketi...